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StorySmith

AI Product Design UI/UX Startup SaaS

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Pratexo

Pratexo is at the bleeding edge of renewable tech and AI-powered predictive maintenance. I led design and worked across hardware and software teams to design 4 products, bring them to market, and get traction with their first customers. Pratexo is a platform that utilizes detailed sensor data and AI to help businesses with complex electric infrastructure (like EV charging networks and renewable energy companies) ensure their systems are always on and running at max efficiency.
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Boston Children's Hospital

Boston Children's Hospital, one of the nation's leading pediatric care institutions, needed a bold new vision for their digital presence. I led a design team to reimagine their digital experience from the ground up.
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I'm Joe Salowitz – product designer, founder, entrepreneur, writer, and speaker. I earned my stripes in the trenches of agencies and as a freelance designer, designing products for both the biggest brands and scrappiest startups. Most recently, I co-founded Lead Scout, which got acquired in 2025.

I have dedicated my career to designing products and helping people get them off the ground with their customers. Now, I'm intensely focused on going deep with teams that are dedicated to a more meaningful future, from building ethical AI, to creating a more sustainable environment, and beyond. Learn more about me.

I put an incredible level of thought, care, and meaning into every pixel, word, and interaction on this website – see how I built it with the help of Cursor AI using Astro.build and Tailwind, custom JS and Rive for animations, and Netlify for hosting. Fonts are Lora and Noto Sans. Photography by me and Eli Beasley.

Email me at letsgo@joesalowitz.com
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